Run the restaurant you meant to open.
Hands-on operations help for independent restaurant owners, investors launching a new concept, and brands getting ready to franchise. Systems that work on a busy Saturday night, numbers you can trust, and a team that runs without you holding it together.
You love this business. The daily grind is another story.
Busy, but not profitable
Tables are full, yet food and labour costs quietly eat the margin and nobody can say exactly where.
Everything runs through you
Schedules, suppliers, complaints, cash-ups. Take a day off and the place wobbles.
Staff come and go
Without clear standards and training, every new hire learns a different version of the job.
Big plans, unclear numbers
A new concept or a second location is on the table, but the feasibility and the costing are still guesswork.
Built for owners who are in it for the long run.
Independent restaurant owners
One or a few locations, real character, and too much on your plate. I bring the systems a group would have, without the corporate feel.
Investors opening a new concept
From feasibility and menu costing to pre-opening and the first months of trading, so your capital goes into a concept that can actually work.
Brands preparing to franchise
Standardised recipes, SOPs, manuals and training, so what works in your first branch works in the fifth, run by someone else.
Help at every stage, from the first sketch to the fifth branch.
On-site or remote. One focused project or ongoing, fractional operations management.
Before you open
- Concept development & feasibility studies
- Financial planning & menu costing
- Pre-opening consultancy
- MEP system supervision
While you're running
- Operations manuals, SOPs & systems
- Inventory, cost control & budgeting
- Supply chain & vendor management
- POS / CRM setup, staff & service training
- Cloud kitchen & delivery-only operations
- Remote / fractional operations management
- Data analysis & reporting
When you're ready to grow
- Standardising operations for franchise readiness
- Recruitment & performance management
- Marketing, loyalty & customer retention
- Digital transformation & automation
Start with a conversation, not a contract.
Send me an email
A few lines on your place and what's keeping you up at night. We pick a time that suits you.
Your free first hour
We look at where your operation actually stands and what would make the biggest difference first.
A clear plan
If it makes sense to work together, you get a defined scope, timeline and deliverables. No surprises.
We fix it together
Hands-on implementation with your team, on-site or remote, until the new way of working sticks.
I'm Roy Gemayel. I've run the floor, the kitchen and the boardroom.
For more than 18 years I've worked in restaurant and hotel operations, from managing a single branch on a Friday night to running multi-department operations for a hotel group. I trained as a computer & communications engineer, so I go after root causes, not symptoms.
I work fluently in English, Arabic, French and Italian, with projects in Lebanon, Italy, the GCC (including Dubai and Saudi Arabia), Canada, the USA, the UK, the Netherlands and Australia, including cloud kitchen launches in the UK and Dubai.
Rated 5.0 by clients on Upwork.
“Roy is a great pleasure to work with. He is very professional, understanding, proactive, and hardworking. He delivered his work ahead of schedule with a quality that exceeded my expectations.”
“Roy has excellent communication skills and a kind approach and offered a lot of extremely helpful insight to me. Thank you!”
“Great experience working with Roy. Responsive, hardworking, and adaptable. Really enjoyed working with him.”
Your first hour is on me.
Tell me a little about your restaurant, your concept or your growth plans. I'll reply to set up a time for a free one-hour session.